by John Langley | Oct 31, 2013 | AdWords Management, Business Coaching, Google, Structure
Lately the more I speak with new prospects the more frustrated I become. 90% of the people I do an analysis with on their account are still using ancient strategies that are driving their online business head long into an almighty crash. It’s as if the very people...
by John Langley | Oct 23, 2013 | Ads, AdWords Management, Google, Google HQ, Structure, Updates
Some of you may know I was invited out to San Francisco to visit Google’s Headquarters in Mountain View or Silicon Valley as some of you will know it. For an AdWords enthusiast like me, Google Plex is an amazing place, a holy grail for an AdWords expert. So what did...
by John Langley | Sep 4, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, Structure, Updates
Recently I had the privilege of spending an evening with Basil Fawlty, Cybil and Manuel at the Edinburgh Festival. The event was the Fawlty Towers dining experience, where Basil and co. takes over a restaurant and wait on (or not) guests for the evening. It was a...
by John Langley | Aug 2, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, News, Quality Score, Structure, Updates
I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to...
by John Langley | Jul 23, 2013 | Ads, AdWords Product Listing Ads, Bidding and Budget, Google, Google Shopping, Structure
So your all now on enhanced campaigns, Google’s latest big change! Some of you were ready others not so. Well while you were all getting prepared for enhanced campaigns, Google rolled out a new service – dynamic remarketing. In lay terms it’s the ability to customise...
by John Langley | Jul 10, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Structure, Updates
Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced...
