by John Langley | Jun 4, 2018 | Ads, AdWords Management, Google, Keywords, Marketing, Structure, Updates
This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their...
by John Langley | Apr 4, 2017 | Ads, AdWords Management, Bing Ads, Google, Marketing, Structure, Uncategorized, Updates
If you were to believe most digital agencies, then they would say they never lose clients and everybody loves their agency. Yet clients leave and move around more than most agencies would like to admit. So, why do clients leave? From my own experience, one of the main...
by John Langley | Apr 22, 2016 | Business Coaching, Structure
USP is a marketing acronym which is thrown about often these days. A USP is a Unique Selling Proposition or Unique Selling Point; it is the service or feature that makes your business stand out. At Click Convert we always ask our clients – why on earth should we...
by John Langley | Apr 21, 2016 | Bidding and Budget, Business Coaching, Keywords, Split Testing, Structure
For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all...
by John Langley | Apr 18, 2016 | Facebook, Social Media, Structure
Being successful on Facebook has become increasingly difficult, the reason for that is because we are highly visual creatures. So those who are badly equipped and don’t possess the proper tools will never make it out there. One of the first and most important...
by John Langley | Apr 7, 2016 | Business Coaching, Structure
When was the last time you looked at your social media advertising efforts and thought that they aren’t generating any revenue – in effect you’re spending money on something that isn’t getting you anything back? What if I told you that you may...
