by John Langley | Mar 23, 2020 | Ads, AdWords Management, Bidding and Budget, Marketing, News
How long is that pot of money going to last? I know the instinct is to cut fast, so hard that you’d make Gordon Geekco from the movie Wall Street look like a wimpy kid. Will this strategy work? No. As all the liquidity (fancy name for money) dries up, and you all...
by John Langley | Aug 5, 2019 | AdWords Management, Bidding and Budget, Google Shopping
If you want to succeed online, Google shopping is going to be pivotal to your success. Google Shopping is a great way of advertising products on Google, whether you have 10 or 1000 products. It’s the number one marketing channel to reach customers who are at the...
by John Langley | Jul 26, 2019 | Ads, Bidding and Budget, Marketing, Split Testing
So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard of the term automation, but are you aware of all the automated bidding strategies available to you? Choosing the right bidding strategy for you depends on...
by John Langley | Jul 19, 2017 | AdWords Management, Bidding and Budget
Maximising ROI across multiple devices can be challenging at the best of times. However, effectively balancing bid adjustments can be the solution to delivering world class ROI. Here at Click Convert we have used the Google recommended formula for bid adjustments...
by John Langley | Jul 25, 2016 | AdWords Management, Bidding and Budget, Updates
Breaking News!! Today we have found the first signs of the long awaited tablet bid adjustments in Google AdWords. We PPC Specialists have been waiting years for another opportunity to have better control over tablet bidding without employing long winded workarounds....
by John Langley | Apr 21, 2016 | Bidding and Budget, Business Coaching, Keywords, Split Testing, Structure
For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all...
