by John Langley | Jun 13, 2014 | Ads, AdWords Management, AdWords Product Listing Ads, Google Shopping, Keywords, Quality Score, Split Testing, Structure, Updates
I’ve just spent weeks driving around France, Italy and Switzerland with friend’s enroute to and from the Monaco GP. I often find that I notice some trait or other that relates to business as I wander around. This trip was a particularly diverse one covering everything...
by John Langley | May 14, 2014 | Ads, AdWords Management, Business Coaching, Google, Google Shopping, Keywords, Quality Score, Structure, Updates
“If it isn’t broke then don’t try to fix it” is definitely NOT a mantra that Google works by. So were now a third of the way through the year (time flies when your having fun) and Google has appeared to have taken it easy with their AdWords customers. There have been...
by John Langley | Jan 15, 2014 | Ads, AdWords Management, Bidding and Budget, Google, Keywords, Quality Score, Split Testing, Structure, Updates
This week I’m going to set you all a challenge! If you think your AdWords account advertises only in the UK, I’ll bet you it doesn’t. Book a review and if you advertise in the UK only and your ads doesn’t show worldwide then we’ll give you a free hour long mentoring...
by John Langley | Jan 8, 2014 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, News, Split Testing, Structure, Updates
2013 has come to a close and everyone is back at work and I was sat thinking about what to write for my first insightful blog of the year. Do I go down the route of making Nostradamusesque (is that a word?) predictions and tell you all again about how Google will...
by John Langley | Dec 20, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Social Media, Structure, Updates
Well 2013 is nearly done and Wow what a year it has been for me both personally and business wise. If I’m honest 2012 was a tough year for me but what a difference 12 months can make. What has been the difference this year? Simply more success and feeling better about...
by John Langley | Nov 8, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Keywords, Quality Score, Split Testing, Structure
As I said in my last blog back in 2009 miracles could be performed for clients by dramatically improving an account’s CTR. Get CTR right and instant stardom awaited you. The simple 3 step process I created for stopping the bleed, regenerating and expanding an account...
