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Copywriting Secrets

Copywriting Secrets

Nailing your ad copy is a crucial element of creating a Google Ad. Even if you’ve perfected your keywords, negatives and landing page, if your ad copy isn’t up to scratch, you could be limiting your success. When you’re just getting started with Google Ads, it’s easy...
The Positive Effects of Negative Keywords

The Positive Effects of Negative Keywords

Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes of traffic and a high click-through-rate will cost, regardless of whether you achieve conversions. If you can generate quality traffic,...
PPC Agency Not Performing?

PPC Agency Not Performing?

Top 6 Google Ads Review Tips – The Simple Way to Check on Your Agency ‘Google Ads just doesn’t work,’ – it’s a common complaint we hear before clients join us, but Google Ads does work. Google Ads is the number one way to build your business online but...
Common Sense Marketing

Common Sense Marketing

After what seems like years, I’ve made the decision to focus on our own marketing again here at Click Convert. We have been so focused on achieving results and on-boarding new customers that I forgot my own personal goal to help people understand digital marketing....
Insights from the First Week in a PPC Agency

Insights from the First Week in a PPC Agency

On Monday, I began my first week at Click Convert. My role within the team is to create and update content. The team here really are experts in what they do, and they’re keen to share their knowledge. Together, we’ll be developing a host of helpful information...