by John Langley | Jul 15, 2021 | Facebook, Keywords, Marketing, SEO, Social Media
Digital marketing is one of the core ways that Dental Practices are reaching new patients. The dental industry is becoming increasingly more competitive. More and more people are aiming for bright white smiles and cosmetic dentists are merging their services with...
by John Langley | Jul 6, 2021 | Business, Google, Keywords, SEO, Website Optimisation
Core Web Vital Updates VS. Core Updates – What’s The Difference? The global pandemic has forced uncertainty, stress, and confusion upon everyone these past 12 months, but now as restrictions ease and normality returns, the general population can breathe a sigh...
by John Langley | Jun 25, 2021 | Google, Keywords, Marketing, SEO, Updates
Every year Google completes a core update to ‘improve’ their ranking processes for relevant user searches – don’t confuse this with the core web vital changes. This essentially means the goal posts are adjusted for businesses owners to be able to achieve...
by John Langley | Jul 9, 2019 | Business Coaching, Keywords
Nailing your ad copy is a crucial element of creating a Google Ad. Even if you’ve perfected your keywords, negatives and landing page, if your ad copy isn’t up to scratch, you could be limiting your success. When you’re just getting started with Google Ads, it’s easy...
by John Langley | Jul 3, 2019 | Ads, Keywords
Too often, Google advertisers are so keen to adopt a new hack or strategy that they forget the basics. Having reviewed thousands of accounts, we know that you cannot jump in with bid management or AI without first getting the basics right. Without fixing the basics,...
by John Langley | Jun 21, 2019 | Ads, Google, Keywords
Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes of traffic and a high click-through-rate will cost, regardless of whether you achieve conversions. If you can generate quality traffic,...
