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Are you really speaking to Google?

Are you really speaking to Google?

ARE YOU REALLY SPEAKING TO GOOGLE?   We’re called by Google daily, and I bet you’ve had a call or two from them too. Yet, we have become suspicious about the quality of the advice given by our Google Strategists recently. We’re Google Premier Partners, so we get the...
Google Shopping’s £2.14 Billion Boo Boo

Google Shopping’s £2.14 Billion Boo Boo

The chickens have come home to roost After years of Google sticking it to you and I as advertisers, the chickens have come home to roost. Google, the private sector taxman of internet retailers who have exploited us all, has found out what is like to be on the wrong...
Changes to Enhanced CPC – What Now?

Changes to Enhanced CPC – What Now?

Upon coming in the office this morning, I opened up AdWords just like any other day. A message appeared, informing me that there had been some changes to the Enhanced CPC bidding strategy. Instantly, the whole office gathered round to see what Google have been up to...