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Are you really speaking to Google?

Are you really speaking to Google?

ARE YOU REALLY SPEAKING TO GOOGLE?   We’re called by Google daily, and I bet you’ve had a call or two from them too. Yet, we have become suspicious about the quality of the advice given by our Google Strategists recently. We’re Google Premier Partners, so we get the...
The Positive Effects of Negative Keywords

The Positive Effects of Negative Keywords

Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes of traffic and a high click-through-rate will cost, regardless of whether you achieve conversions. If you can generate quality traffic,...