by John Langley | Jun 7, 2019 | Ads, Google, Keywords
On Monday, I began my first week at Click Convert. My role within the team is to create and update content. The team here really are experts in what they do, and they’re keen to share their knowledge. Together, we’ll be developing a host of helpful information...
by John Langley | Aug 17, 2018 | Ads, AdWords Management, Google, Marketing
Machine learning is the hot word on everyone’s lips. Artificial intelligence is something that’s been spoken about in science fiction folklore for years – and we’re finally coming to a point where we can benefit from it. Medically, the benefits are about to be...
by John Langley | Aug 3, 2018 | Ads, AdWords Management
The freshly-named Google Ads, formerly Google AdWords, are making some drastic new changes to “simplify” the Display Network, but we’re not too sure everyone’s going to be pleased. Google released this statement: “Starting in September 2018, Google is simplifying...
by John Langley | Jun 27, 2018 | Ads, AdWords Management, AdWords Predictions, Google, Google Shopping, Marketing, Updates
We are now fully in the midst of the 2018 world cup. It is now approaching the end of the group stages and England actually look like they’ve got a fighting chance of holding on, we may even be in it for the win! (I know I know). Well the sun is shining, I am in...
by John Langley | Jun 4, 2018 | Ads, AdWords Management, Google, Keywords, Marketing, Structure, Updates
This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their...
by John Langley | Apr 4, 2017 | Ads, AdWords Management, Bing Ads, Google, Marketing, Structure, Uncategorized, Updates
If you were to believe most digital agencies, then they would say they never lose clients and everybody loves their agency. Yet clients leave and move around more than most agencies would like to admit. So, why do clients leave? From my own experience, one of the main...