by John Langley | Jul 26, 2019 | Ads, Bidding and Budget, Marketing, Split Testing
So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard of the term automation, but are you aware of all the automated bidding strategies available to you? Choosing the right bidding strategy for you depends on...
by John Langley | Jul 17, 2019 | Ads, Marketing, Website Optimisation
If you’ve found that your Google Analytics and Google Ads have seen a decline in sales, here’s one thing to consider… When Apple rolled out IOS 12 last summer, they also released a browser update. The changes had some pretty significant effects on us digital...
by John Langley | Jul 3, 2019 | Ads, Keywords
Too often, Google advertisers are so keen to adopt a new hack or strategy that they forget the basics. Having reviewed thousands of accounts, we know that you cannot jump in with bid management or AI without first getting the basics right. Without fixing the basics,...
by John Langley | Jun 21, 2019 | Ads, Google, Keywords
Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes of traffic and a high click-through-rate will cost, regardless of whether you achieve conversions. If you can generate quality traffic,...
by John Langley | Jun 14, 2019 | Ads, AdWords Management, Keywords, Marketing
Top 6 Google Ads Review Tips – The Simple Way to Check on Your Agency ‘Google Ads just doesn’t work,’ – it’s a common complaint we hear before clients join us, but Google Ads does work. Google Ads is the number one way to build your business online but...
by John Langley | Jun 13, 2019 | Ads, Google, Keywords
After what seems like years, I’ve made the decision to focus on our own marketing again here at Click Convert. We have been so focused on achieving results and on-boarding new customers that I forgot my own personal goal to help people understand digital marketing....