by John Langley | May 15, 2017 | Google, Marketing, News
Upon coming in the office this morning, I opened up AdWords just like any other day. A message appeared, informing me that there had been some changes to the Enhanced CPC bidding strategy. Instantly, the whole office gathered round to see what Google have been up to...
by John Langley | Apr 20, 2017 | Business, Marketing, News
Is all this political unrest really that bad? In the world of business, this is a controversial question I know… but stay with me here. Yet another week in the business passes… Another week has passed by and once again we’ve had our weekly meeting. If you...
by John Langley | Apr 4, 2017 | Ads, AdWords Management, Bing Ads, Google, Marketing, Structure, Uncategorized, Updates
If you were to believe most digital agencies, then they would say they never lose clients and everybody loves their agency. Yet clients leave and move around more than most agencies would like to admit. So, why do clients leave? From my own experience, one of the main...
by John Langley | Jul 8, 2016 | AdWords Management, Google, Marketing
Do you understand re-marketing – Think Again? Most of you will be aware of re-marketing or re-targeting. Effectively showing ads to potential customers after they leave a website. Its a great approach to brand wash and encourage them to return and convert....
by John Langley | Jun 1, 2016 | Business Coaching, Marketing
Ask any business owner, director or manager what they need in business and the answer is SALES. After all, if you have sales, you can solve all other business problems. With the UK manufacturing, construction and services slowing and the economic uncertainty over the...
by John Langley | May 12, 2016 | AdWords Management, Business Coaching, Google Shopping, Marketing
It’s been plaguing me for a while and its becoming increasingly more alarming. Why do agencies keep failing their clients? They try to deliver but they fail. Yesterday a call tracking service was pitching for our business – they proudly showed me how it...
