by John Langley | Jun 4, 2018 | Ads, AdWords Management, Google, Keywords, Marketing, Structure, Updates
This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their...
by John Langley | Aug 24, 2017 | Business, Google Shopping, Marketing, News
Look around your office. Look under your desk, check the filing cabinets, check the office kitchen… yes you guessed it, there are no customers hiding in your office! They are outside in the real world and unless you invite them in or go out and pitch your...
by John Langley | Jul 11, 2017 | AdWords Management, Business Coaching, Marketing
Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of...
by John Langley | Jun 23, 2017 | Marketing
Know it all If at any point, you think you know it all… you’re wrong. Say hello to our example: Bob, the Marketing Manager. Bob has been a Marketing Manager for 4 years and knows the ropes well. However, he has been running the same Marketing Campaigns and...
by John Langley | Jun 14, 2017 | Business, Marketing, Website Optimisation
Drum roll please… You have a high CTR (click-through rate) and the traffic coming to your website is great quality. So, why aren’t you getting any conversions? Drum roll please… it’s your website! Driving high quality/relevant traffic to your...
by John Langley | May 16, 2017 | Marketing
Thoughts from across the waters Aside from my passion for Marketing (SEO, PPC & Social Media), I love driving. Every year, my friends and I go on a driving trip abroad. This year, our need for speed took us to sample some of the finest roads in France, ending up...