by John Langley | Jul 11, 2017 | AdWords Management, Business Coaching, Marketing
Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of...
by John Langley | Jun 23, 2017 | Marketing
Know it all If at any point, you think you know it all… you’re wrong. Say hello to our example: Bob, the Marketing Manager. Bob has been a Marketing Manager for 4 years and knows the ropes well. However, he has been running the same Marketing Campaigns and...
by John Langley | Jun 14, 2017 | Business, Marketing, Website Optimisation
Drum roll please… You have a high CTR (click-through rate) and the traffic coming to your website is great quality. So, why aren’t you getting any conversions? Drum roll please… it’s your website! Driving high quality/relevant traffic to your...
by John Langley | May 16, 2017 | Marketing
Thoughts from across the waters Aside from my passion for Marketing (SEO, PPC & Social Media), I love driving. Every year, my friends and I go on a driving trip abroad. This year, our need for speed took us to sample some of the finest roads in France, ending up...
by John Langley | May 15, 2017 | Google, Marketing, News
Upon coming in the office this morning, I opened up AdWords just like any other day. A message appeared, informing me that there had been some changes to the Enhanced CPC bidding strategy. Instantly, the whole office gathered round to see what Google have been up to...
by John Langley | Apr 20, 2017 | Business, Marketing, News
Is all this political unrest really that bad? In the world of business, this is a controversial question I know… but stay with me here. Yet another week in the business passes… Another week has passed by and once again we’ve had our weekly meeting. If you...
