by John Langley | Jun 3, 2013 | AdWords Product Listing Ads, Business Coaching, Google, Google Shopping, Structure, Updates
Since January there has been a large increase in the number of people who have begun to use Google’s Product Listing Ads. We predicted back in 2012 PLA’s would play a major role in online sales in the first 6 months of 2013 and that costs and sales would fall. This...
by John Langley | Feb 28, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, News, Structure, Updates
For some time now I’ve been mulling over the idea of creating an info-graphic to illustrate some of the data we see daily. For example we know that 43% of advertisers who take an account review with us but don’t take our services for what ever reason will cease...
by John Langley | Feb 12, 2013 | Ads, AdWords Management, Bidding and Budget, Google, News, Structure
Get ready to pay more on Google AdWords! After Friday’s Google announcement regarding AdWords Enhanced Campaigns, what are enhanced campaigns you may ask? Well, we need to be given the full picture – Google’s cost per click (CPC) has now fallen every quarter for the...
by John Langley | Jan 29, 2013 | AdWords Predictions, Business Coaching, Google, Structure, Updates
The biggest issue facing businesses is the sales conversion funnel and the conversion costs and rates. Nearly all new clients do not know the goal of their website – “It is to make money John” I hear you scream! But to make profits that keep repeating requires you to...
by John Langley | Jan 22, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Split Testing, Structure
I sat down to watch Fifth Gear this week to find Vicky Butler Henderson trying to beat the record for the distance travelled in an hour by car. The record is 142 miles; Vicky and the team chose a Nissan GTR and a banked track – the only problem was that at 155 mph the...
by John Langley | Jan 14, 2013 | Ads, AdWords Predictions, Business Coaching, Google, Structure, Updates
So 2012 has come to a close and for some of you that will have come with a great sigh of relief. Last year was a tough year for many of the industries we deal with and unfortunately for some it was unassailable. In truth many of the business that didn’t make it...
