by John Langley | Sep 4, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, Structure, Updates
Recently I had the privilege of spending an evening with Basil Fawlty, Cybil and Manuel at the Edinburgh Festival. The event was the Fawlty Towers dining experience, where Basil and co. takes over a restaurant and wait on (or not) guests for the evening. It was a...
by John Langley | Aug 14, 2013 | Ads, AdWords Management, Business Coaching, Google, News, Updates
I’ve noticed a pattern appearing of late when speaking to new potential clients and it’s one that slightly concerns me. A large percentage of these people tell me they are okay because they have a Google Account Manager who tells them everything they need to know...
by John Langley | Aug 2, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, News, Quality Score, Structure, Updates
I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to...
by John Langley | Jul 23, 2013 | Ads, AdWords Product Listing Ads, Bidding and Budget, Google, Google Shopping, Structure
So your all now on enhanced campaigns, Google’s latest big change! Some of you were ready others not so. Well while you were all getting prepared for enhanced campaigns, Google rolled out a new service – dynamic remarketing. In lay terms it’s the ability to customise...
by John Langley | Jul 10, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Structure, Updates
Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced...
by John Langley | Jun 28, 2013 | Ads, AdWords Management, Business Coaching, Google
With our first glimpse of summer, it seems Internet marketing staff are moving around. But it may equally be that summer has nothing to do with it and many have been caught short with poor performance – this would not surprise me. But if you find yourself in need of...
