by John Langley | May 14, 2014 | Ads, AdWords Management, Business Coaching, Google, Google Shopping, Keywords, Quality Score, Structure, Updates
“If it isn’t broke then don’t try to fix it” is definitely NOT a mantra that Google works by. So were now a third of the way through the year (time flies when your having fun) and Google has appeared to have taken it easy with their AdWords customers. There have been...
by John Langley | Mar 19, 2014 | Ads, AdWords Management, Bidding and Budget, Google, Google Shopping, Keywords, Quality Score, Split Testing, Updates
I know it’s been a couple of weeks since our last instalment but I can honestly say that by the looks of it my New Year’s businesses Resolutions are paying off. I’m two and half months in and already we’re only a few weeks away from opening Click Convert USA. By mid...
by John Langley | Dec 20, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Social Media, Structure, Updates
Well 2013 is nearly done and Wow what a year it has been for me both personally and business wise. If I’m honest 2012 was a tough year for me but what a difference 12 months can make. What has been the difference this year? Simply more success and feeling better about...
by John Langley | Jul 23, 2013 | Ads, AdWords Product Listing Ads, Bidding and Budget, Google, Google Shopping, Structure
So your all now on enhanced campaigns, Google’s latest big change! Some of you were ready others not so. Well while you were all getting prepared for enhanced campaigns, Google rolled out a new service – dynamic remarketing. In lay terms it’s the ability to customise...
by John Langley | Jul 10, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Structure, Updates
Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced...
by John Langley | Jun 3, 2013 | AdWords Product Listing Ads, Business Coaching, Google, Google Shopping, Structure, Updates
Since January there has been a large increase in the number of people who have begun to use Google’s Product Listing Ads. We predicted back in 2012 PLA’s would play a major role in online sales in the first 6 months of 2013 and that costs and sales would fall. This...
