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What exactly is going on with Apple vs Facebook and how does this affect your digital marketing?

What exactly is going on with Apple vs Facebook and how does this affect your digital marketing?

by John Langley | Jun 17, 2021 | Ads, AdWords Management, Facebook, Facebook Product Ads, Google, Uncategorized

Last month has seen some quite juicy drama unfold between two major tech giants; Apple and Facebook. Both of which are no strangers to a healthy level of rivalry but this time it has appeared to cause much more of a kerfuffle amongst marketing professionals and...
Are you getting your fair share of sales?

Are you getting your fair share of sales?

by John Langley | May 5, 2016 | AdWords Management, Business Coaching, Facebook, Facebook Product Ads, Google Shopping

Why most online marketing doesn’t work and what you can do about it Not everyone wants to become an internet millionaire, most advertisers these days just want to earn a good living and get their fair share of sales. However, that fair share has recently become...
Sell more for less with Facebook Carousel Ads

Sell more for less with Facebook Carousel Ads

by John Langley | Apr 11, 2016 | Ads, Facebook, Facebook Product Ads, Social Media

I have been using Carousel Ads pretty much ever since they were released. When they first came out there was a lot of speculation on how well this would actually perform and how long it would work for. A lot of people were cynical about it but I believed in it from...
Starter Guide to Facebook Re-marketing

Starter Guide to Facebook Re-marketing

by John Langley | Apr 4, 2016 | Facebook, Facebook Product Ads

I’m pretty sure everyone out there has had at least one encounter with Facebook re-marketing. You might not have noticed this at the time, but think back to that camera you saw on Facebook, isn’t it the same camera you so happen to have seen on Amazon...
Facebook Custom Audiences – How to Setup and Avoid Rookie Mistakes

Facebook Custom Audiences – How to Setup and Avoid Rookie Mistakes

by John Langley | Mar 31, 2016 | Facebook, Facebook Product Ads, Marketing, Social Media

What is a Custom Audience Custom Audiences allow you to categorize people into various groups. The grouping is determined by your requirements and these can be as simple as visitors to your website or a group segmented by their interests, behaviours, income, gender...
Facebook Pixel: Quick start set up guide

Facebook Pixel: Quick start set up guide

by John Langley | Mar 29, 2016 | Facebook, Facebook Product Ads, Social Media

Imagine being able to place ads for the product a user just viewed on your website on your visitors Facebook newsfeed. It’s an incredibly powerful marketing tools that is generating unbelievable returns for the smartest advertisers. Having a list of Facebook...
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