by John Langley | Aug 2, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, News, Quality Score, Structure, Updates
I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to...
by John Langley | Jul 10, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Structure, Updates
Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced...
by John Langley | Jun 28, 2013 | Ads, AdWords Management, Business Coaching, Google
With our first glimpse of summer, it seems Internet marketing staff are moving around. But it may equally be that summer has nothing to do with it and many have been caught short with poor performance – this would not surprise me. But if you find yourself in need of...
by John Langley | Jun 3, 2013 | AdWords Product Listing Ads, Business Coaching, Google, Google Shopping, Structure, Updates
Since January there has been a large increase in the number of people who have begun to use Google’s Product Listing Ads. We predicted back in 2012 PLA’s would play a major role in online sales in the first 6 months of 2013 and that costs and sales would fall. This...
by John Langley | May 15, 2013 | AdWords Management, Bidding and Budget, Business Coaching, Structure, Updates
Fear or Stupidity? There are many things that annoy me throughout life but what really makes my blood boil from a business point of view are STUPID PEOPLE!!! Controversial I know but really how many of you have had dealings with another business owner, MD or even...
by John Langley | Feb 28, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, News, Structure, Updates
For some time now I’ve been mulling over the idea of creating an info-graphic to illustrate some of the data we see daily. For example we know that 43% of advertisers who take an account review with us but don’t take our services for what ever reason will cease...
