by John Langley | Mar 23, 2020 | Ads, AdWords Management, Bidding and Budget, Marketing, News
How long is that pot of money going to last? I know the instinct is to cut fast, so hard that you’d make Gordon Geekco from the movie Wall Street look like a wimpy kid. Will this strategy work? No. As all the liquidity (fancy name for money) dries up, and you all...
by John Langley | Jan 15, 2020 | Ads, AdWords Management, Business, Google, Marketing
So we’re now a couple of weeks into 2020 and every year, we here in digital marketing make grand predictions for the year ahead. But I am always amazed at how many marketing experts don’t really see what is charging over the horizon towards us. Be it Artificial...
by John Langley | Aug 5, 2019 | AdWords Management, Bidding and Budget, Google Shopping
If you want to succeed online, Google shopping is going to be pivotal to your success. Google Shopping is a great way of advertising products on Google, whether you have 10 or 1000 products. It’s the number one marketing channel to reach customers who are at the...
by John Langley | Jun 14, 2019 | Ads, AdWords Management, Keywords, Marketing
Top 6 Google Ads Review Tips – The Simple Way to Check on Your Agency ‘Google Ads just doesn’t work,’ – it’s a common complaint we hear before clients join us, but Google Ads does work. Google Ads is the number one way to build your business online but...
by John Langley | Sep 3, 2018 | AdWords Management, Google, Google Shopping
Sorry it’s been a couple of weeks since I last touched base. If you’ve been following my other posts, you’ll remember that I’ve been working tirelessly with the team to re-position Click Convert as an agency that provides the best possible digital advertising...
by John Langley | Aug 17, 2018 | Ads, AdWords Management, Google, Marketing
Machine learning is the hot word on everyone’s lips. Artificial intelligence is something that’s been spoken about in science fiction folklore for years – and we’re finally coming to a point where we can benefit from it. Medically, the benefits are about to be...
