by John Langley | Aug 3, 2018 | Ads, AdWords Management
The freshly-named Google Ads, formerly Google AdWords, are making some drastic new changes to “simplify” the Display Network, but we’re not too sure everyone’s going to be pleased. Google released this statement: “Starting in September 2018, Google is simplifying...
by John Langley | Jun 27, 2018 | Ads, AdWords Management, AdWords Predictions, Google, Google Shopping, Marketing, Updates
We are now fully in the midst of the 2018 world cup. It is now approaching the end of the group stages and England actually look like they’ve got a fighting chance of holding on, we may even be in it for the win! (I know I know). Well the sun is shining, I am in...
by John Langley | Jun 4, 2018 | Ads, AdWords Management, Google, Keywords, Marketing, Structure, Updates
This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their...
by John Langley | Aug 10, 2017 | AdWords Management
Today’s blog, or rant, is about ‘The Myths of Internet Marketing’. In fact, it is equally about business in general as it is about marketing your products or service. We had a new graduate start yesterday to do AdWords Management and she’s brilliant…...
by John Langley | Jul 19, 2017 | AdWords Management, Bidding and Budget
Maximising ROI across multiple devices can be challenging at the best of times. However, effectively balancing bid adjustments can be the solution to delivering world class ROI. Here at Click Convert we have used the Google recommended formula for bid adjustments...
by John Langley | Jul 11, 2017 | AdWords Management, Business Coaching, Marketing
Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of...
