by John Langley | Apr 29, 2020 | AdWords Management, Business, Google Shopping
Covid-19 has presented uncertainty for consumers and businesses alike. We have all been impacted by the unprecedented volatility in behavioural changes, financial considerations and most importantly, public safety precautions. Many companies are finding themselves a...
by John Langley | Apr 24, 2020 | AdWords Management, Business, Google Shopping
Hot on the heels of the free Google shopping comes google’s version of the Amazon Buy Box. It seems that Google is attempting to emulate the success of Amazon’s buy box – a feature that has played host to over 82% of sales on the platform! We are...
by John Langley | Apr 22, 2020 | AdWords Management, Business, Google Shopping
Is it True, That Google Shopping Is Now Free? There has been a lot of excitement recently with Google announcing that appearing on the shopping network is now potentially free 🎉. Bill Ready, the president of commerce at Google made the announcement this week (21st...
by John Langley | Apr 8, 2020 | AdWords Management, Business, cash flow management, Corona Virus, covid-19, home working, Marketing, Mentoring
Lessons Learnt from the 2008 Cash Flow Crisis With this current situation for business it really is sink or swim time for everyone. I appreciate that you are doing a great job of keeping it together. We’re all in this together, you maybe like most businesses have been...
by John Langley | Mar 23, 2020 | Ads, AdWords Management, Bidding and Budget, Marketing, News
How long is that pot of money going to last? I know the instinct is to cut fast, so hard that you’d make Gordon Geekco from the movie Wall Street look like a wimpy kid. Will this strategy work? No. As all the liquidity (fancy name for money) dries up, and you all...
by John Langley | Jan 15, 2020 | Ads, AdWords Management, Business, Google, Marketing
So we’re now a couple of weeks into 2020 and every year, we here in digital marketing make grand predictions for the year ahead. But I am always amazed at how many marketing experts don’t really see what is charging over the horizon towards us. Be it Artificial...
