by John Langley | Jun 28, 2013 | Ads, AdWords Management, Business Coaching, Google
With our first glimpse of summer, it seems Internet marketing staff are moving around. But it may equally be that summer has nothing to do with it and many have been caught short with poor performance – this would not surprise me. But if you find yourself in need of...
by John Langley | May 15, 2013 | AdWords Management, Bidding and Budget, Business Coaching, Structure, Updates
Fear or Stupidity? There are many things that annoy me throughout life but what really makes my blood boil from a business point of view are STUPID PEOPLE!!! Controversial I know but really how many of you have had dealings with another business owner, MD or even...
by John Langley | Feb 28, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, News, Structure, Updates
For some time now I’ve been mulling over the idea of creating an info-graphic to illustrate some of the data we see daily. For example we know that 43% of advertisers who take an account review with us but don’t take our services for what ever reason will cease...
by John Langley | Feb 12, 2013 | Ads, AdWords Management, Bidding and Budget, Google, News, Structure
Get ready to pay more on Google AdWords! After Friday’s Google announcement regarding AdWords Enhanced Campaigns, what are enhanced campaigns you may ask? Well, we need to be given the full picture – Google’s cost per click (CPC) has now fallen every quarter for the...
by John Langley | Jan 22, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Split Testing, Structure
I sat down to watch Fifth Gear this week to find Vicky Butler Henderson trying to beat the record for the distance travelled in an hour by car. The record is 142 miles; Vicky and the team chose a Nissan GTR and a banked track – the only problem was that at 155 mph the...
