by John Langley | Jul 19, 2017 | AdWords Management, Bidding and Budget
Maximising ROI across multiple devices can be challenging at the best of times. However, effectively balancing bid adjustments can be the solution to delivering world class ROI. Here at Click Convert we have used the Google recommended formula for bid adjustments...
by John Langley | Jul 11, 2017 | AdWords Management, Business Coaching, Marketing
Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of...
by John Langley | Jun 28, 2017 | News
The chickens have come home to roost After years of Google sticking it to you and I as advertisers, the chickens have come home to roost. Google, the private sector taxman of internet retailers who have exploited us all, has found out what is like to be on the wrong...
by John Langley | Jun 23, 2017 | Marketing
Know it all If at any point, you think you know it all… you’re wrong. Say hello to our example: Bob, the Marketing Manager. Bob has been a Marketing Manager for 4 years and knows the ropes well. However, he has been running the same Marketing Campaigns and...
by John Langley | Jun 14, 2017 | Business, Marketing, Website Optimisation
Drum roll please… You have a high CTR (click-through rate) and the traffic coming to your website is great quality. So, why aren’t you getting any conversions? Drum roll please… it’s your website! Driving high quality/relevant traffic to your...
