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SEO, PPC & The Marketing Bar Stool

SEO, PPC & The Marketing Bar Stool

Thoughts from across the waters Aside from my passion for Marketing (SEO, PPC & Social Media), I love driving. Every year, my friends and I go on a driving trip abroad. This year, our need for speed took us to sample some of the finest roads in France, ending up...
Changes to Enhanced CPC – What Now?

Changes to Enhanced CPC – What Now?

Upon coming in the office this morning, I opened up AdWords just like any other day. A message appeared, informing me that there had been some changes to the Enhanced CPC bidding strategy. Instantly, the whole office gathered round to see what Google have been up to...