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Google Shopping’s £2.14 Billion Boo Boo

Google Shopping’s £2.14 Billion Boo Boo

The chickens have come home to roost After years of Google sticking it to you and I as advertisers, the chickens have come home to roost. Google, the private sector taxman of internet retailers who have exploited us all, has found out what is like to be on the wrong...
The Low Down: Continuing Professional Development

The Low Down: Continuing Professional Development

Know it all If at any point, you think you know it all… you’re wrong. Say hello to our example: Bob, the Marketing Manager. Bob has been a Marketing Manager for 4 years and knows the ropes well. However, he has been running the same Marketing Campaigns and...