by John Langley | Dec 20, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Social Media, Structure, Updates
Well 2013 is nearly done and Wow what a year it has been for me both personally and business wise. If I’m honest 2012 was a tough year for me but what a difference 12 months can make. What has been the difference this year? Simply more success and feeling better about...
by John Langley | Aug 14, 2013 | Ads, AdWords Management, Business Coaching, Google, News, Updates
I’ve noticed a pattern appearing of late when speaking to new potential clients and it’s one that slightly concerns me. A large percentage of these people tell me they are okay because they have a Google Account Manager who tells them everything they need to know...
by John Langley | Aug 2, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, News, Quality Score, Structure, Updates
I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to...
by John Langley | Jul 10, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Structure, Updates
Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced...
by John Langley | Feb 28, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, News, Structure, Updates
For some time now I’ve been mulling over the idea of creating an info-graphic to illustrate some of the data we see daily. For example we know that 43% of advertisers who take an account review with us but don’t take our services for what ever reason will cease...
by John Langley | Feb 12, 2013 | Ads, AdWords Management, Bidding and Budget, Google, News, Structure
Get ready to pay more on Google AdWords! After Friday’s Google announcement regarding AdWords Enhanced Campaigns, what are enhanced campaigns you may ask? Well, we need to be given the full picture – Google’s cost per click (CPC) has now fallen every quarter for the...
