by John Langley | Jun 4, 2018 | Ads, AdWords Management, Google, Keywords, Marketing, Structure, Updates
This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their...
by John Langley | Mar 28, 2017 | AdWords Management, Bing Ads, Business Coaching, Google, Keywords, Updates
So, another week has gone by and we’ve just had our weekly team meeting. I know every business has them, (if you don’t then why not?) but, do you ardently stick to them? Now, I guarantee that at some point each and everyone one of your staff think “Oh no, not another...
by John Langley | Apr 27, 2016 | Business Coaching, Keywords
If you have been undertaking or are thinking of doing Pay-Per-Click Advertising you will have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. If you have already been doing some work you will have realised that even with the...
by John Langley | Apr 21, 2016 | Bidding and Budget, Business Coaching, Keywords, Split Testing, Structure
For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all...
by John Langley | Aug 4, 2015 | Ads, Bidding and Budget, Bing Ads, Business Coaching, Keywords, Structure, Updates
In today’s world the terms ‘Search’ and ‘Google’ have become synonymous. Comparatively, Google’s main search engine competitor Bing is seldom taken seriously. Behind the scenes Bing is slowly but surely establishing itself in the search market. Today Bing is...
by John Langley | Sep 26, 2014 | Ads, AdWords Management, AdWords Predictions, Google, Google Shopping, Keywords, Quality Score, Structure
So the summer has gone and we are now into autumn which means just one thing? Dare I say it but Christmas is coming and the question is are you ready? Many of you will just be back from holiday and are thinking shut up John I don’t want to think about Christmas and...
