by John Langley | Apr 21, 2016 | Bidding and Budget, Business Coaching, Keywords, Split Testing, Structure
For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all...
by John Langley | Aug 4, 2015 | Ads, Bidding and Budget, Bing Ads, Business Coaching, Keywords, Structure, Updates
In today’s world the terms ‘Search’ and ‘Google’ have become synonymous. Comparatively, Google’s main search engine competitor Bing is seldom taken seriously. Behind the scenes Bing is slowly but surely establishing itself in the search market. Today Bing is...
by John Langley | Sep 26, 2014 | Ads, AdWords Management, AdWords Predictions, Google, Google Shopping, Keywords, Quality Score, Structure
So the summer has gone and we are now into autumn which means just one thing? Dare I say it but Christmas is coming and the question is are you ready? Many of you will just be back from holiday and are thinking shut up John I don’t want to think about Christmas and...
by John Langley | Jun 13, 2014 | Ads, AdWords Management, AdWords Product Listing Ads, Google Shopping, Keywords, Quality Score, Split Testing, Structure, Updates
I’ve just spent weeks driving around France, Italy and Switzerland with friend’s enroute to and from the Monaco GP. I often find that I notice some trait or other that relates to business as I wander around. This trip was a particularly diverse one covering everything...
by John Langley | May 14, 2014 | Ads, AdWords Management, Business Coaching, Google, Google Shopping, Keywords, Quality Score, Structure, Updates
“If it isn’t broke then don’t try to fix it” is definitely NOT a mantra that Google works by. So were now a third of the way through the year (time flies when your having fun) and Google has appeared to have taken it easy with their AdWords customers. There have been...
by John Langley | Mar 19, 2014 | Ads, AdWords Management, Bidding and Budget, Google, Google Shopping, Keywords, Quality Score, Split Testing, Updates
I know it’s been a couple of weeks since our last instalment but I can honestly say that by the looks of it my New Year’s businesses Resolutions are paying off. I’m two and half months in and already we’re only a few weeks away from opening Click Convert USA. By mid...
