by John Langley | Jun 25, 2021 | Google, Keywords, Marketing, SEO, Updates
Every year Google completes a core update to ‘improve’ their ranking processes for relevant user searches – don’t confuse this with the core web vital changes. This essentially means the goal posts are adjusted for businesses owners to be able to achieve...
by John Langley | Jun 17, 2021 | Ads, AdWords Management, Facebook, Facebook Product Ads, Google, Uncategorized
Last month has seen some quite juicy drama unfold between two major tech giants; Apple and Facebook. Both of which are no strangers to a healthy level of rivalry but this time it has appeared to cause much more of a kerfuffle amongst marketing professionals and...
by John Langley | Jul 1, 2020 | Ads, AdWords Management, AdWords Predictions, Business, Google
Today we interview Danielle, Google Ads specialist, about the future of Google Automation and its impact on advertising When do you think the move by Google to full automation only will take place? Speaking to our Google representatives, the change is imminent....
by John Langley | Jan 15, 2020 | Ads, AdWords Management, Business, Google, Marketing
So we’re now a couple of weeks into 2020 and every year, we here in digital marketing make grand predictions for the year ahead. But I am always amazed at how many marketing experts don’t really see what is charging over the horizon towards us. Be it Artificial...
by John Langley | Aug 15, 2019 | Ads, Google, News
We’re called by Google daily, and I bet you’ve had a call or two from them too. Yet, we have become suspicious about the quality of the advice given by our Google Strategists recently. We’re Google Premier Partners, so we get the high-end support level, yet recently...
by John Langley | Jun 21, 2019 | Ads, Google, Keywords
Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes of traffic and a high click-through-rate will cost, regardless of whether you achieve conversions. If you can generate quality traffic,...
