by John Langley | Jan 8, 2014 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, News, Split Testing, Structure, Updates
2013 has come to a close and everyone is back at work and I was sat thinking about what to write for my first insightful blog of the year. Do I go down the route of making Nostradamusesque (is that a word?) predictions and tell you all again about how Google will...
by John Langley | Dec 20, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Social Media, Structure, Updates
Well 2013 is nearly done and Wow what a year it has been for me both personally and business wise. If I’m honest 2012 was a tough year for me but what a difference 12 months can make. What has been the difference this year? Simply more success and feeling better about...
by John Langley | Nov 8, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Keywords, Quality Score, Split Testing, Structure
As I said in my last blog back in 2009 miracles could be performed for clients by dramatically improving an account’s CTR. Get CTR right and instant stardom awaited you. The simple 3 step process I created for stopping the bleed, regenerating and expanding an account...
by John Langley | Oct 31, 2013 | AdWords Management, Business Coaching, Google, Structure
Lately the more I speak with new prospects the more frustrated I become. 90% of the people I do an analysis with on their account are still using ancient strategies that are driving their online business head long into an almighty crash. It’s as if the very people...
by John Langley | Sep 4, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, Structure, Updates
Recently I had the privilege of spending an evening with Basil Fawlty, Cybil and Manuel at the Edinburgh Festival. The event was the Fawlty Towers dining experience, where Basil and co. takes over a restaurant and wait on (or not) guests for the evening. It was a...
by John Langley | Aug 14, 2013 | Ads, AdWords Management, Business Coaching, Google, News, Updates
I’ve noticed a pattern appearing of late when speaking to new potential clients and it’s one that slightly concerns me. A large percentage of these people tell me they are okay because they have a Google Account Manager who tells them everything they need to know...
