by John Langley | May 5, 2016 | AdWords Management, Business Coaching, Facebook, Facebook Product Ads, Google Shopping
Why most online marketing doesn’t work and what you can do about it Not everyone wants to become an internet millionaire, most advertisers these days just want to earn a good living and get their fair share of sales. However, that fair share has recently become...
by John Langley | Apr 27, 2016 | Business Coaching, Keywords
If you have been undertaking or are thinking of doing Pay-Per-Click Advertising you will have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. If you have already been doing some work you will have realised that even with the...
by John Langley | Apr 22, 2016 | Business Coaching, Structure
USP is a marketing acronym which is thrown about often these days. A USP is a Unique Selling Proposition or Unique Selling Point; it is the service or feature that makes your business stand out. At Click Convert we always ask our clients – why on earth should we...
by John Langley | Apr 21, 2016 | Bidding and Budget, Business Coaching, Keywords, Split Testing, Structure
For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all...
by John Langley | Apr 7, 2016 | Business Coaching, Structure
When was the last time you looked at your social media advertising efforts and thought that they aren’t generating any revenue – in effect you’re spending money on something that isn’t getting you anything back? What if I told you that you may...
by John Langley | Aug 4, 2015 | Ads, Bidding and Budget, Bing Ads, Business Coaching, Keywords, Structure, Updates
In today’s world the terms ‘Search’ and ‘Google’ have become synonymous. Comparatively, Google’s main search engine competitor Bing is seldom taken seriously. Behind the scenes Bing is slowly but surely establishing itself in the search market. Today Bing is...
