by John Langley | Nov 8, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Keywords, Quality Score, Split Testing, Structure
As I said in my last blog back in 2009 miracles could be performed for clients by dramatically improving an account’s CTR. Get CTR right and instant stardom awaited you. The simple 3 step process I created for stopping the bleed, regenerating and expanding an account...
by John Langley | Aug 2, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, News, Quality Score, Structure, Updates
I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to...
by John Langley | Jul 23, 2013 | Ads, AdWords Product Listing Ads, Bidding and Budget, Google, Google Shopping, Structure
So your all now on enhanced campaigns, Google’s latest big change! Some of you were ready others not so. Well while you were all getting prepared for enhanced campaigns, Google rolled out a new service – dynamic remarketing. In lay terms it’s the ability to customise...
by John Langley | Jul 10, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Structure, Updates
Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced...
by John Langley | May 15, 2013 | AdWords Management, Bidding and Budget, Business Coaching, Structure, Updates
Fear or Stupidity? There are many things that annoy me throughout life but what really makes my blood boil from a business point of view are STUPID PEOPLE!!! Controversial I know but really how many of you have had dealings with another business owner, MD or even...
by John Langley | Feb 12, 2013 | Ads, AdWords Management, Bidding and Budget, Google, News, Structure
Get ready to pay more on Google AdWords! After Friday’s Google announcement regarding AdWords Enhanced Campaigns, what are enhanced campaigns you may ask? Well, we need to be given the full picture – Google’s cost per click (CPC) has now fallen every quarter for the...
