by John Langley | May 3, 2016 | Ads, Google, Google Shopping
If you’re checking your Merchant Centre today, you might notice a little message like this from Google about GTINs: Don’t panic! Click Convert are here to help! In 2015 Google began requiring Global Trade Item numbers (GTIN’s) for products from a...
by John Langley | Apr 27, 2016 | Business Coaching, Keywords
If you have been undertaking or are thinking of doing Pay-Per-Click Advertising you will have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. If you have already been doing some work you will have realised that even with the...
by John Langley | Apr 22, 2016 | Business Coaching, Structure
USP is a marketing acronym which is thrown about often these days. A USP is a Unique Selling Proposition or Unique Selling Point; it is the service or feature that makes your business stand out. At Click Convert we always ask our clients – why on earth should we...
by John Langley | Apr 21, 2016 | Bidding and Budget, Business Coaching, Keywords, Split Testing, Structure
For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all...
by John Langley | Apr 18, 2016 | Facebook, Social Media, Structure
Being successful on Facebook has become increasingly difficult, the reason for that is because we are highly visual creatures. So those who are badly equipped and don’t possess the proper tools will never make it out there. One of the first and most important...
