by John Langley | Oct 23, 2013 | Ads, AdWords Management, Google, Google HQ, Structure, Updates
Some of you may know I was invited out to San Francisco to visit Google’s Headquarters in Mountain View or Silicon Valley as some of you will know it. For an AdWords enthusiast like me, Google Plex is an amazing place, a holy grail for an AdWords expert. So what did...
by John Langley | Sep 4, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, Structure, Updates
Recently I had the privilege of spending an evening with Basil Fawlty, Cybil and Manuel at the Edinburgh Festival. The event was the Fawlty Towers dining experience, where Basil and co. takes over a restaurant and wait on (or not) guests for the evening. It was a...
by John Langley | Aug 14, 2013 | Ads, AdWords Management, Business Coaching, Google, News, Updates
I’ve noticed a pattern appearing of late when speaking to new potential clients and it’s one that slightly concerns me. A large percentage of these people tell me they are okay because they have a Google Account Manager who tells them everything they need to know...
by John Langley | Aug 2, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, News, Quality Score, Structure, Updates
I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to...
by John Langley | Jul 10, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Google Shopping, Keywords, News, Quality Score, Structure, Updates
Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced...
by John Langley | Jun 3, 2013 | AdWords Product Listing Ads, Business Coaching, Google, Google Shopping, Structure, Updates
Since January there has been a large increase in the number of people who have begun to use Google’s Product Listing Ads. We predicted back in 2012 PLA’s would play a major role in online sales in the first 6 months of 2013 and that costs and sales would fall. This...
