by John Langley | Jun 25, 2021 | Google, Keywords, Marketing, SEO, Updates
Every year Google completes a core update to ‘improve’ their ranking processes for relevant user searches – don’t confuse this with the core web vital changes. This essentially means the goal posts are adjusted for businesses owners to be able to achieve...
by John Langley | Jun 27, 2018 | Ads, AdWords Management, AdWords Predictions, Google, Google Shopping, Marketing, Updates
We are now fully in the midst of the 2018 world cup. It is now approaching the end of the group stages and England actually look like they’ve got a fighting chance of holding on, we may even be in it for the win! (I know I know). Well the sun is shining, I am in...
by John Langley | Jun 4, 2018 | Ads, AdWords Management, Google, Keywords, Marketing, Structure, Updates
This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their...
by John Langley | Apr 4, 2017 | Ads, AdWords Management, Bing Ads, Google, Marketing, Structure, Uncategorized, Updates
If you were to believe most digital agencies, then they would say they never lose clients and everybody loves their agency. Yet clients leave and move around more than most agencies would like to admit. So, why do clients leave? From my own experience, one of the main...
by John Langley | Mar 28, 2017 | AdWords Management, Bing Ads, Business Coaching, Google, Keywords, Updates
So, another week has gone by and we’ve just had our weekly team meeting. I know every business has them, (if you don’t then why not?) but, do you ardently stick to them? Now, I guarantee that at some point each and everyone one of your staff think “Oh no, not another...
by John Langley | Aug 18, 2016 | AdWords Management, Updates
The attribution modeling within your Adwords Interface has now been given a makeover to include Cross Device Activity to give marketers more insight into the relationship between mobile, tablet and desktop conversions. With this new feature we have have three sub...
