by John Langley | Apr 8, 2020 | AdWords Management, Business, cash flow management, Corona Virus, covid-19, home working, Marketing, Mentoring
Lessons Learnt from the 2008 Cash Flow Crisis With this current situation for business it really is sink or swim time for everyone. I appreciate that you are doing a great job of keeping it together. We’re all in this together, you maybe like most businesses have been...
by John Langley | Mar 30, 2020 | CARES Act, Corona Virus, Marketing, News
Let’s put politics aside for a few minutes and look at how your business can survive CoVid-19. Whilst our health care workers are fighting for the country and its people, it’s vital too that businesses survive. On Friday the $2 trillion rescue package was...
by John Langley | Mar 23, 2020 | Ads, AdWords Management, Bidding and Budget, Marketing, News
How long is that pot of money going to last? I know the instinct is to cut fast, so hard that you’d make Gordon Geekco from the movie Wall Street look like a wimpy kid. Will this strategy work? No. As all the liquidity (fancy name for money) dries up, and you all...
by John Langley | Jan 15, 2020 | Ads, AdWords Management, Business, Google, Marketing
So we’re now a couple of weeks into 2020 and every year, we here in digital marketing make grand predictions for the year ahead. But I am always amazed at how many marketing experts don’t really see what is charging over the horizon towards us. Be it Artificial...
by John Langley | Jul 26, 2019 | Ads, Bidding and Budget, Marketing, Split Testing
So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard of the term automation, but are you aware of all the automated bidding strategies available to you? Choosing the right bidding strategy for you depends on...
by John Langley | Jul 17, 2019 | Ads, Marketing, Website Optimisation
If you’ve found that your Google Analytics and Google Ads have seen a decline in sales, here’s one thing to consider… When Apple rolled out IOS 12 last summer, they also released a browser update. The changes had some pretty significant effects on us digital...
