by John Langley | Jun 13, 2014 | Ads, AdWords Management, AdWords Product Listing Ads, Google Shopping, Keywords, Quality Score, Split Testing, Structure, Updates
I’ve just spent weeks driving around France, Italy and Switzerland with friend’s enroute to and from the Monaco GP. I often find that I notice some trait or other that relates to business as I wander around. This trip was a particularly diverse one covering everything...
by John Langley | Jan 29, 2014 | Ads, AdWords Product Listing Ads, Business Coaching, Google, Updates
It’s Ok, I’ve had an AdWords review and there’s nothing that can be done, we’re running Product Listing Ads”. What? This standard response has been occurring at an increasing rate over the last few months, when we introduce our AdWords services to companies. It turns...
by John Langley | Jul 23, 2013 | Ads, AdWords Product Listing Ads, Bidding and Budget, Google, Google Shopping, Structure
So your all now on enhanced campaigns, Google’s latest big change! Some of you were ready others not so. Well while you were all getting prepared for enhanced campaigns, Google rolled out a new service – dynamic remarketing. In lay terms it’s the ability to customise...
by John Langley | Jun 3, 2013 | AdWords Product Listing Ads, Business Coaching, Google, Google Shopping, Structure, Updates
Since January there has been a large increase in the number of people who have begun to use Google’s Product Listing Ads. We predicted back in 2012 PLA’s would play a major role in online sales in the first 6 months of 2013 and that costs and sales would fall. This...
