by John Langley | Jul 1, 2020 | Ads, AdWords Management, AdWords Predictions, Business, Google
Today we interview Danielle, Google Ads specialist, about the future of Google Automation and its impact on advertising When do you think the move by Google to full automation only will take place? Speaking to our Google representatives, the change is imminent....
by John Langley | Mar 23, 2020 | Ads, AdWords Management, Bidding and Budget, Marketing, News
How long is that pot of money going to last? I know the instinct is to cut fast, so hard that you’d make Gordon Geekco from the movie Wall Street look like a wimpy kid. Will this strategy work? No. As all the liquidity (fancy name for money) dries up, and you all...
by John Langley | Jan 15, 2020 | Ads, AdWords Management, Business, Google, Marketing
So we’re now a couple of weeks into 2020 and every year, we here in digital marketing make grand predictions for the year ahead. But I am always amazed at how many marketing experts don’t really see what is charging over the horizon towards us. Be it Artificial...
by John Langley | Aug 15, 2019 | Ads, Google, News
We’re called by Google daily, and I bet you’ve had a call or two from them too. Yet, we have become suspicious about the quality of the advice given by our Google Strategists recently. We’re Google Premier Partners, so we get the high-end support level, yet recently...
by John Langley | Jul 26, 2019 | Ads, Bidding and Budget, Marketing, Split Testing
So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard of the term automation, but are you aware of all the automated bidding strategies available to you? Choosing the right bidding strategy for you depends on...
by John Langley | Jul 17, 2019 | Ads, Marketing, Website Optimisation
If you’ve found that your Google Analytics and Google Ads have seen a decline in sales, here’s one thing to consider… When Apple rolled out IOS 12 last summer, they also released a browser update. The changes had some pretty significant effects on us digital...
