I demonstrate a great technique using google ads campaign reports to identify underperforming products and boost your ROAS, or allocate more resources to promote better-performing products.
Many performance max and shopping campaigns feature products that attract many clicks but have a low ROAS, dragging down overall performance. By isolating these low performers and managing them separately, you can either achieve a higher ROAS or reallocate the budget to promote your bestsellers, ultimately driving higher revenue.

Watch On Youtube Now How To Filter Out Poor Performance Max Products

John Langley

John Langley


I am the founder of Click Convert, an Award Winning agency, here to deliver great marketing for Small and Medium Businesses. We’ve created over $1.1 billion in sales for clients. We’re one of the top digital marketing companies in America and the UK for small and medium businesses digital marketing. We’re a Google Premier Partner, a Google Top 50 agency and our work was recommended by Google’s CEO in 2020. Outside of family and Click Convert, Cars, Adventure and Pizza are my passion. Our vision is to Inform, Empower and Deliver to help both clients and readers.

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