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Black Friday – Top 10 Marketing Tips

Black Friday – Top 10 Marketing Tips

Black Friday has become the shopping event of the year. Last year for many retailers it overtook Christmas and 2016 looks like the year that Black Friday sale revenues over take Christmas. To put it into perspective the UK economy growth was at 1% but year on year,...
Cross Device Activity

Cross Device Activity

The attribution modeling within your Adwords Interface has now been given a makeover to include Cross Device Activity to give marketers more insight into the relationship between mobile, tablet and desktop conversions. With this new feature we have have three sub...