by John Langley | Jan 15, 2014 | Ads, AdWords Management, Bidding and Budget, Google, Keywords, Quality Score, Split Testing, Structure, Updates
This week I’m going to set you all a challenge! If you think your AdWords account advertises only in the UK, I’ll bet you it doesn’t. Book a review and if you advertise in the UK only and your ads doesn’t show worldwide then we’ll give you a free hour long mentoring...
by John Langley | Jan 8, 2014 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, News, Split Testing, Structure, Updates
2013 has come to a close and everyone is back at work and I was sat thinking about what to write for my first insightful blog of the year. Do I go down the route of making Nostradamusesque (is that a word?) predictions and tell you all again about how Google will...
by John Langley | Nov 8, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Keywords, Quality Score, Split Testing, Structure
As I said in my last blog back in 2009 miracles could be performed for clients by dramatically improving an account’s CTR. Get CTR right and instant stardom awaited you. The simple 3 step process I created for stopping the bleed, regenerating and expanding an account...
by John Langley | Jan 22, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Split Testing, Structure
I sat down to watch Fifth Gear this week to find Vicky Butler Henderson trying to beat the record for the distance travelled in an hour by car. The record is 142 miles; Vicky and the team chose a Nissan GTR and a banked track – the only problem was that at 155 mph the...
