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Why is it easier to fail than succeed with AdWords?

by John Langley | Jan 22, 2013 | Ads, AdWords Management, Bidding and Budget, Business Coaching, Google, Split Testing, Structure

I sat down to watch Fifth Gear this week to find Vicky Butler Henderson trying to beat the record for the distance travelled in an hour by car. The record is 142 miles; Vicky and the team chose a Nissan GTR and a banked track – the only problem was that at 155 mph the...
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