by John Langley | Oct 14, 2014 | AdWords Management, AdWords Predictions, Bidding and Budget, Business Coaching, Google, Google Shopping, Split Testing, Updates
Click Convert has always been proud of the fact that we are industry leaders in the world of Google AdWords Management, Mentoring and Training. However these past few weeks we have been doing some training ourselves. As with all businesses we can’t afford to let the...
by John Langley | Sep 26, 2014 | Ads, AdWords Management, AdWords Predictions, Google, Google Shopping, Keywords, Quality Score, Structure
So the summer has gone and we are now into autumn which means just one thing? Dare I say it but Christmas is coming and the question is are you ready? Many of you will just be back from holiday and are thinking shut up John I don’t want to think about Christmas and...
by John Langley | Jan 8, 2014 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, News, Split Testing, Structure, Updates
2013 has come to a close and everyone is back at work and I was sat thinking about what to write for my first insightful blog of the year. Do I go down the route of making Nostradamusesque (is that a word?) predictions and tell you all again about how Google will...
by John Langley | Sep 4, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, Structure, Updates
Recently I had the privilege of spending an evening with Basil Fawlty, Cybil and Manuel at the Edinburgh Festival. The event was the Fawlty Towers dining experience, where Basil and co. takes over a restaurant and wait on (or not) guests for the evening. It was a...
by John Langley | Feb 28, 2013 | Ads, AdWords Management, AdWords Predictions, Business Coaching, Google, News, Structure, Updates
For some time now I’ve been mulling over the idea of creating an info-graphic to illustrate some of the data we see daily. For example we know that 43% of advertisers who take an account review with us but don’t take our services for what ever reason will cease...
by John Langley | Jan 29, 2013 | AdWords Predictions, Business Coaching, Google, Structure, Updates
The biggest issue facing businesses is the sales conversion funnel and the conversion costs and rates. Nearly all new clients do not know the goal of their website – “It is to make money John” I hear you scream! But to make profits that keep repeating requires you to...
