I met up with a former client who sold his business and retired. As we chatted away, thought I’d ask him what lessons he learnt building up his business – his response was the talent of the people around him. We talked about how it’s a daunting task choosing a digital agency. Success or failure depends on their ability. Are they the right team, do they have the experience, are they commercially focussed? Have they actually ever sold anything other than themselves.
How do you know if they’re the real deal? But, Google knows the truth about your agencies’ performance, they have all access to analytics and ad accounts to make that call.
When Google’s CEO was called to account before congress, he had to prove Google Ads really does work for business. We had the live feed running in the office, we wanted to see what Google, Facebook, Amazon and Apple had to say for themselves. Sundar Pichai started his opening sentence, and a silence fell over the office. What did he say? Kettlebell Kings from Austin,Texas! Rewind the feed, that cannot be right. But Yes, it was, Sundar Pichai CEO of Alphabet, Google’s owners was only using our work and our client, Kettle Bell Kings, in his opening statements to Congress! It had to be beyond special, a business that started out from home and grew to be a Inc 1000 company using Google Ads, the 672 fastest growing business in America!
At Click Convert, we were amazed. Yes, we were already award winning, but of all the digital agencies in America, Google’s CEO chose our show what can be achieved. Talk about a recommendation.
So what is the Kettlebell story? They were a small start up from Austin, Texas, selling Kettlebells to break out from the 9 to 5 grind. The road to success hadn’t started well for Kettle Bell Kings, their first agency wasn’t delivering. High advertising costs and slow sales haunted the start up. They had used a large agency that provided its own unique portal to track performance, but what they didn’t know was that the agency was marking up the bid costs, sometimes as much as 100% plus charging a management fee.
Whilst nervous to switch agencies, we offer to help them better understand what was going on. With a little help it became clear to see the existing agency over charging and weren’t able to deliver sales growth. It’s very common, as most digital marketing people struggle to even work 10% of the time on client accounts – too many meetings, reports and sales pitches. If any agency doesn’t have a sales team, you can bet the sales team is your account manager. Their next sale is more important than your next sale!
We showed how Kettlebell Kings the big picture and how to
⚠️ Solve the sales problem
💰 Generate traffic and turn it into sales
🌱 Grow the business during difficult times – at the time, that was fire and floods.
🎯 Reach monthly sales targets and go beyond
It sounds easy, but in truth it took a huge effort, and a focus on the end game that took expertise, talent ( rare in marketing) and dedication. At times we ran out of inventory to sell, battled natural disasters, and fought for our client against bigger competitors, but for our client and us, our work to be cited by Google CEO’s makes it worthwhile.
We have worked with hundreds of businesses from start ups to market leaders, getting them a consistent flow of leads and new sales into the business.
The secret to our success is talent and we keep it simple – no marketing or IT jargon, you do your job and we’ll do ours keeping you busy. Don’t take our word for it, in 2019 we Won Best Business for delivering outstanding results, oh did I mention the citation from Google’s CEO, of course I did!
If you believe your business has the same potential as Kettlebell Kings, then what is holding you back from turning your vision into reality? Having a talented partner that has walked the road successfully, isn’t full of BS and is there to help you grow has got be worth a phone call?
Yes, I know you’ve got some questions.
What’s the contract terms for such a talented team to help – 3 month minimum, it takes time to understand your business, create the marketing and train the new advertising AI systems used by Google, Facebook , Instagram and other platforms to deliver results. Really you need longer because as your business grows marketing changes and new challenges arise, that’s why our most popular package is 12 months with a FREE 3 months management .
How much does it cost? It depends on you and your ambition but typical management fees start at $350 per month.
How do we measure results? – it depends on you. Do want sales, leads, click or awareness. You set the goals, we’ll work out how to achieve them.
Tell me about a guarantees – You want results, the only guarantee we can give is that we’ll agree milestones to get the results, prepare you for race to your goal, provide great service, communication and expertise and coach you to success, but only you can run the race. It is not an easy race, if it was everyone would do it, after all it’s only for the few like you, but we have proved with our clients we can do it.
You know the deal, you’ve got the ambition so let’s get started with a quick chat.
I am the leading voice behind Click Convert’s blog and active PPC Team Leader. At Click Convert, we’re one of the top digital marketing companies in America and the UK for small and medium Businesses. We’re a Google Premier Partner and a Google Top 50 agency.
In less than 3 years, I have helped Click Convert expand and win Best Business in 2019. My speciality is covering Pay Per Click advertising on Google Ads, Facebook, Amazon & Bing. My subjects include latest developments, advertising strategy, shopping, FBA, analytics analysis, brand creative, brand protection, and much more.
I hope to take our vision for Inform, Empower and Deliver to help both clients and readers.