Videos & Blog
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Check out John’s Youtube channel https://www.youtube.com/@john_langley
Conversion Tracking: Everything you need to know
So you have been advertising with Adwords and your click through rate is good, well let me congratulate you on that. That on its own is a great achievement! Now the golden question is, do you know...
GTIN Changes are happening!
If you follow my blogs religiously, which is what I think you do (if you don't then why aren't you? You don't like free relevant and important information?) Google has decided to extend the change...
We know why most internet marketing doesn’t work and what you can do about it
It's been plaguing me for a while and its becoming increasingly more alarming. Why do agencies keep failing their clients? They try to deliver but they fail. Yesterday a call tracking service was...
Google Shopping: Merchant Centre Introduction
Google Merchant Centre is the entrance to your shopping empire! This is the place where you house your products to be placed into Google Shopping. Google Merchant Centre is a tool designed for those...
Are you getting your fair share of sales?
Why most online marketing doesn't work and what you can do about it Not everyone wants to become an internet millionaire, most advertisers these days just want to earn a good living and get their...
Google Changes: GTIN Requirement
If you're checking your Merchant Centre today, you might notice a little message like this from Google about GTINs: Don't panic! Click Convert are here to help! In 2015 Google began requiring Global...
Basic Copywriting
If you have been undertaking or are thinking of doing Pay-Per-Click Advertising you will have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. If you have...
USP – What is your Unique Selling Point?
USP is a marketing acronym which is thrown about often these days. A USP is a Unique Selling Proposition or Unique Selling Point; it is the service or feature that makes your business stand out. At...
Economics of Paid Search
For a change I'm going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds...
Your go-to Guide on Facebook Imagery Size
Being successful on Facebook has become increasingly difficult, the reason for that is because we are highly visual creatures. So those who are badly equipped and don't possess the proper tools will...
Small Business Shoot Out – Has Google killed your business?
It's been just over one month since Google removed right hand side ads. A lot has happened since and we are looking at what those changes are and how they might have impacted you. But first let's...
Sell more for less with Facebook Carousel Ads
I have been using Carousel Ads pretty much ever since they were released. When they first came out there was a lot of speculation on how well this would actually perform and how long it would work...
Ad Tracking – John’s Incredible Secret
When was the last time you looked at your social media advertising efforts and thought that they aren't generating any revenue - in effect you're spending money on something that isn't getting you...
Starter Guide to Facebook Re-marketing
I'm pretty sure everyone out there has had at least one encounter with Facebook re-marketing. You might not have noticed this at the time, but think back to that camera you saw on Facebook, isn't it...
Facebook Custom Audiences – How to Setup and Avoid Rookie Mistakes
What is a Custom Audience Custom Audiences allow you to categorize people into various groups. The grouping is determined by your requirements and these can be as simple as visitors to your website...
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