If you follow my blogs religiously, which is what I think you do (if you don’t then why aren’t you? You don’t like free relevant and important information?)

Google has decided to extend the change that they first implemented back in 2015 where anyone selling products that were from one of the fifty brands that they stipulated had to add GTIN codes and details about the products.

The GTIN Changes apply to everything being sold online that is from a brand that is sold by two or more sellers.
If you are selling products that are not unique to you, then from today you will be required to enter the correct GTIN information provided by the manufacturer on the details of your products otherwise your products will be removed from appearing on ads until the information has been provided.
Again let me remind you of what we covered on the previous blog:
GTIN’s are unique and internationally recognised identified of individual products.
It’s important to note that GTIN’s are different depending on the type of product and target location.
If you are targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, UK or the USA Google requests that you submit GTIN’s for your products but these must be the ones assigned by the manufacturers along with the corresponding details of the brand.
The following codes are the GTIN’s that you are more likely to come across.
GTIN-12 (UPC-12) found in North America, GTIN-13 (EAN/UCC-13) found in Europe, GTIN-8 (EAN/UUC-8) found in Japan, ISBN (ISBN-13) found in books and GTIN-14 (GD1-128 or ITF-14) found in multipack products.
To summarise the GTIN Changes:
1. If selling branded products that are also sold by other merchants please make sure that your product data is correct and up-to-date.
2. If you sell products that are exclusive to you, second hand or vintage these changes will not affect you.
3. If selling to Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, UK or the USA you must make sure all GTIN’s are correctly added for all in stock products.
Please contact us on 08444 780 999 if you’re having issues setting this up. We can work around this and save you a headache!


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    John Langley

    John Langley


    I am the founder of Click Convert, an Award Winning agency, here to deliver great marketing for Small and Medium Businesses. We’ve created over $1.1 billion in sales for clients. We’re one of the top digital marketing companies in America and the UK for small and medium businesses digital marketing. We’re a Google Premier Partner, a Google Top 50 agency and our work was recommended by Google’s CEO in 2020. Outside of family and Click Convert, Cars, Adventure and Pizza are my passion. Our vision is to Inform, Empower and Deliver to help both clients and readers.

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