Videos & Blog
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Copywriting Secrets
Nailing your ad copy is a crucial element of creating a Google Ad. Even if you’ve perfected your keywords, negatives and landing page, if your ad copy isn’t up to scratch, you could be limiting your...
Google Ads Keyword Hacks to Lower Costs and Increase Sales
Too often, Google advertisers are so keen to adopt a new hack or strategy that they forget the basics. Having reviewed thousands of accounts, we know that you cannot jump in with bid management or...
The Positive Effects of Negative Keywords
Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes of traffic and a high click-through-rate will cost, regardless of...
PPC Agency Not Performing?
Top 6 Google Ads Review Tips - The Simple Way to Check on Your Agency ‘Google Ads just doesn’t work,’ - it’s a common complaint we hear before clients join us, but Google Ads does work. Google Ads...
Common Sense Marketing
After what seems like years, I’ve made the decision to focus on our own marketing again here at Click Convert. We have been so focused on achieving results and on-boarding new customers that I...
Insights from the First Week in a PPC Agency
On Monday, I began my first week at Click Convert. My role within the team is to create and update content. The team here really are experts in what they do, and they’re keen to share their...
Introducing The New Incentive-Packed Google CSS Partner Programme
Sorry it's been a couple of weeks since I last touched base. If you’ve been following my other posts, you’ll remember that I’ve been working tirelessly with the team to re-position Click Convert as...
Top 10 Adwords Machine Learning Tips
Machine learning is the hot word on everyone’s lips. Artificial intelligence is something that’s been spoken about in science fiction folklore for years - and we’re finally coming to a point where...
What Sets You Apart From Your Competition?
Every business owner wants to be sitting at the top of their industry’s food chain; they want to stand out against competition and entice customers into buying from them. But why should customers...
Google Ads are Making Changes You Might Not Be Too ‘Appy About
The freshly-named Google Ads, formerly Google AdWords, are making some drastic new changes to “simplify” the Display Network, but we’re not too sure everyone’s going to be pleased. Google released...
Breaking News – Say Goodbye to Google AdWords, Say Hello to Google Ads
Just a quick note to let you all know that the new Google Ads interface is 100% live and the old AdWords interface is no longer available. Some weeks back we mentioned that this change would take...
Home Truths You Won’t Like About You and Your Agency (Part 2)
Did we keep you on tenterhooks last week for our upcoming blog this week? Here in Part 2, we’ll be divulging further insider home-truths for you to digest and implement going forward. You are not...
Home Truths You Won’t Like About You and Your Agency (Part 1)
Here at Click Convert, we are always striving to improve our clients’ results and keep them ahead of the game. We believe in constant progression and improvement, and in this week’s meeting between...
What’s the ‘score’? The new Adwords interface!
We are now fully in the midst of the 2018 world cup. It is now approaching the end of the group stages and England actually look like they've got a fighting chance of holding on, we may even be in...
Google Update makes Headlines
This week Google has released a new feature to the AdWords Beta platform, called 'Responsive Adverts'. This is the first major change to advert style since Expanded adverts were introduced in 2016....
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