Although many of you are already using this new interface, we are still coming across a number of people that haven’t even seen the changes and are completely unaware of how this will affect their campaigns.
Shortcuts – There are more keyboard shortcuts. This will create a more streamlined experience if you familiarise yourself with them.
Advanced reporting – This feature will enable in-depth analysis and insight into how the campaigns are performing
Showcase shopping – a new type of campaign. Without going into much detail, this is an an all-encompassing, expanded shopping advert format that will appear for more general product searches, e.g. ‘swimwear’. Therefore, it is only really applicable to high-volume products, not the more niche markets amongst us.
Search Promotion extensions– in our opinion, one of the most useful functions to come out of this update. This allows the user to expand their adverts without consuming expanded advert text characters. It also enables you to set promo codes, countdown features and more.
These are just a few examples of what has changed – if you want to find out more, get in touch and talk with one of our analysts who will talk you through the new interface and give you a free strategy consultation today.</h6
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