Videos & Blog
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Check out John’s Youtube channel https://www.youtube.com/@john_langley
New President, New Hot Trends – Digital Marketing 2021
This year I thought I’d let all the prediction ideas for 2021 burst out of the gate and then take a considered view. Let’s consider that outside of Bill Gates no one saw the world of 2020 in...
Who would you trust to recommend an agency
I met up with a former client who sold his business and retired. As we chatted away, thought I’d ask him what lessons he learnt building up his business - his response was the talent of the people...
Is It The End of Manual Google Ads Campaigns? An Interview With Danielle
Today we interview Danielle, Google Ads specialist, about the future of Google Automation and its impact on advertising When do you think the move by Google to full automation only will take...
Relevant brand marketing during COVID-19
Covid-19 has presented uncertainty for consumers and businesses alike. We have all been impacted by the unprecedented volatility in behavioural changes, financial considerations and most...
Google Shopping Beta of Buy Box
Hot on the heels of the free Google shopping comes google's version of the Amazon Buy Box. It seems that Google is attempting to emulate the success of Amazon's buy box - a feature that has played...
Are Google Shopping Ads Now FREE?
Is it True, That Google Shopping Is Now Free? There has been a lot of excitement recently with Google announcing that appearing on the shopping network is now potentially free 🎉. Bill Ready, the...
How to Survive a Cash Flow Crisis
Lessons Learnt from the 2008 Cash Flow Crisis With this current situation for business it really is sink or swim time for everyone. I appreciate that you are doing a great job of keeping it...
Setting Up Home Working Champions – Lessons From Click Convert Marketing
How to move out of the office to remote working successfully in hours Over the past few weeks, employers have been gearing up rapidly to get more staff working from home as the coronavirus crisis...
Small businesses get free $10,000 just for applying for loans in CARES ACT
Let's put politics aside for a few minutes and look at how your business can survive CoVid-19. Whilst our health care workers are fighting for the country and its people, it's vital too that...
You will not go quietly into the night – You will win
How long is that pot of money going to last? I know the instinct is to cut fast, so hard that you’d make Gordon Geekco from the movie Wall Street look like a wimpy kid. Will this strategy work? No....
What do you have planned for 2020?
So we’re now a couple of weeks into 2020 and every year, we here in digital marketing make grand predictions for the year ahead. But I am always amazed at how many marketing experts don’t really see...
Are you really speaking to Google?
We’re called by Google daily, and I bet you’ve had a call or two from them too. Yet, we have become suspicious about the quality of the advice given by our Google Strategists recently. We’re Google...
Bidding Strategies on Shopping
If you want to succeed online, Google shopping is going to be pivotal to your success. Google Shopping is a great way of advertising products on Google, whether you have 10 or 1000 products. It's...
Are you using the right bidding strategies?
So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard of the term automation, but are you aware of all the automated bidding strategies...
Are you losing sales on Safari? You’re not alone.
If you’ve found that your Google Analytics and Google Ads have seen a decline in sales, here’s one thing to consider... When Apple rolled out IOS 12 last summer, they also released a browser update....
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