I’m going to show you the exact formula for Google search ads in 2024. This is not your normal YouTube guide. I’m going to show you the agency tricks we use every day. Here’s the crazy bit. Anyone could do this. I’m going to take you step by step by step through the best ways to make Google ad search campaigns.

We’re going to cover everything: settings, bid strategies, ad groups, keywords, adcopy, extensions and the most overlooked and most misunderstood ad options of all NEGATIVE KEYWORDS. I do not understand why everybody hides this from you. It’s a game changer for advertisers. Negatives allow advertisers to make MILLIONS and save MILLIONS in ad spend too.
I’ll show you how to start, grow and scale search ads.

Watch On Youtube Now How To Build Google Search Ads 2024- Step By Step

John Langley

John Langley


I am the founder of Click Convert, an Award Winning agency, here to deliver great marketing for Small and Medium Businesses. We’ve created over $1.1 billion in sales for clients. We’re one of the top digital marketing companies in America and the UK for small and medium businesses digital marketing. We’re a Google Premier Partner, a Google Top 50 agency and our work was recommended by Google’s CEO in 2020. Outside of family and Click Convert, Cars, Adventure and Pizza are my passion. Our vision is to Inform, Empower and Deliver to help both clients and readers.

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