OUR STORY

Today, Click Convert is a leading authority in online advertising. We’re now a team of over 30  working from offices in the UK and California, and since 2010, we’ve created $1.5 billion in sales. We’re pioneers in paid search, but the premise of Click Convert developed from humble beginnings.

At the beginning of 2010, our promotional gift business was in trouble. We’d grown fast, in retrospect, perhaps a little too fast. We’d bucked the trend and seemingly avoided the recession that was causing chaos around us during 2009. We’d built a multi-million dollar business on the back of Google Ads (or Adwords, as it was known back then) and rode the wave, but in 2010, we hit the brakes hard.

We were losing money fast on Google Ads, and we knew we had to find a way back to profitability. Click Convert founder John Langley stumbled across a new functionality in Google Ads, and felt that there must be a reason that Ads didn’t appear to be working. “In one of those life-changing moments, it was clear to me,” John explains. “It was at this moment that I first experienced Paid Search at its best and simply put; I fell in love with Paid Search. I was its master, but this was quickly followed by anger at the armies of agencies I’d employed. I now realized that they knew nothing. For the most part, this is an issue that is still true in the paid search world.”

Shortly after that event, John launched Click Convert as a way to educate and help business owners and marketing professionals. “Sometimes you can only create a major change if you’ve experienced the heart ache and pain as a customer. I’d learned that a key issue with online retailing was isolation,” John says. “You operate in a vacuum, you have no way of knowing how others are performing. Are they busy or quiet? How much should conversions cost? You cannot beat having an expert on hand to guide you. I used to ring up my competitors to see how they were getting on!” To solve the isolation issue, John introduced mentoring as Click Convert’s key service. Little did he know that this idea would be copied and would become an entire industry in the UK. The company set about ending the negative stereotypes about Paid Search Agencies, striving to create a positive relationship between advertisers and the top search engines.

Connecting with individuals who had struggled with similar challenges proved very rewarding for John. “The advice I gave wasn’t always confined to Adwords, it was business mentoring too.”

Now, we are the UK’s leading agency in one-on-one Google Ads mentoring and management, and we’re pretty hot at Merchant, Shopping campaigns, social media and SEO too. In 2014 we expanded into America, launching Click Convert USA, headed up by Jamison Hollister. Our mission is to continue growing our online advertising agency to become the market leader for small to medium businesses in the US and UK.